Building on the legacy of one of the region’s most prominent cultural events, we led the strategic communications and public relations for the Riyadh International Book Fair 2024 — delivering an integrated approach that amplified its presence locally, regionally, and internationally. Through targeted media engagement and powerful bilingual storytelling, we supported the Fair’s continued positioning as a global literary destination, nurturing creative talents and driving cultural dialogue. While reinforcing the Literature, Publishing & Translation Commission’s leadership within the global cultural sector, our precision, creativity, and deep cultural insight contributed to sustaining the Fair’s impact and further cementing Saudi Arabia’s voice on the global literary stage.